Bunny's
Client—Bunny's
Date—2004
Production—Thumb
Various dimensions
This pet store features rabbits and rabbit keeping supplies. The identity develops around a "How-to Draw" series diagram that instructs on how to draw a 'proper' rabbit. The ideal form is made vague through the breakdown of the line into a half-tone element.
The identity further develops with the addition of the tagline "go forth, multiply" and a tri-fold calling card that compliments the more traditional card, envelope, letterhead components.
