PennDesign MEBD poster and brochure
Client—PennDesign Department of Architecture
poster, 23.5 inches by 38 inches; brochure, 31.5 inches by 6 inches flat (4.5 inches by 6 inches folded)
PennDesign has initiated a new post-professional masters degree program at the school, the Master of Environmental Building Design, and approached us to design a printed piece that could serve two audiences — students currently enrolled in MArch programs and design professionals. Our solution was to design a piece that could do double duty. This piece can serve as a large poster, sized to fill an entire press sheet (appropriate for display in schools), or if trimmed out, can work as a brochure that's a more convenient size for mailing to offices. The piece needed to be bold to announce the development of this new program, yet nuanced to describe the approach and attitude towards architecture.