SuperNecessary identity
Client—SuperNecessary
Date—2010
Production—tba
Various dimensions

SuperNecessary is a Brooklyn-based architecture and design office with a name that simultaneously suggests the essential and beyond. The mark we developed together was a series of edits that revealed the essentials needed to communicate the name while keeping the typeface's affective qualities. Take away too much and you have a meaningless signature, not enough and the reading is too easy. We also developed a "shorthand" mark for the office that references hazardous material signage, one of our favorite graphic sources.

http://www.thumbprojects.com/files/gimgs/130_grab-2010-07-21-at-115313-am.jpg
between simplified and decorative
http://www.thumbprojects.com/files/gimgs/130_grab-2010-07-21-at-115643-am.jpg
Subtractive process
http://www.thumbprojects.com/files/gimgs/130_grab-2010-07-21-at-115431-am.jpg
Calling cards
http://www.thumbprojects.com/files/gimgs/130_grab-2010-07-21-at-115950-am.jpg
Shorthand mark
http://www.thumbprojects.com/files/gimgs/130_grab-2010-07-21-at-115352-am.jpg
Website structure
Thumb / Luke Bulman
220 36th Street, Suite 527b/Unit 26
Brooklyn, New York 11232
+1 718 233 4389

Built with Indexhibit