SuperNecessary identity
Various dimensions

SuperNecessary is a Brooklyn-based architecture and design office with a name that simultaneously suggests the essential and beyond. The mark we developed together was a series of edits that revealed the essentials needed to communicate the name while keeping the typeface's affective qualities. Take away too much and you have a meaningless signature, not enough and the reading is too easy. We also developed a "shorthand" mark for the office that references hazardous material signage, one of our favorite graphic sources.
between simplified and decorative
Subtractive process
Calling cards
Shorthand mark
Website structure
Thumb / Luke Bulman
220 36th Street, Suite 527b/Unit 26
Brooklyn, New York 11232
+1 718 233 4389

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