U.S. Pavilion at the 2010 Venice Architecture Biennale
Client—High Museum and 306090 Inc.
Distribution—Princeton Architectural Press
6.5 inches by 8.75 inches, 128 pages, sewn lay-flat paperback
Jacket in nine paper colors (six of nine shown at right)
The catalog for the U.S. Pavilion at the 2010 Venice Architecture Biennale assembles the work of seven teams that participated in the exhibition: Archeworks, cityLAB, Hood Design Studio, MOS, Guy Nordenson/Catherine Seavitt/Architecture Research Office/LSU Coastal Sustainability Studio/Anthony Fontenot, John Portman & Associates, and Terreform.
The catalog uses the visual identity developed for the pavilion to give each participant a unique pattern and configuration for the graphic that distinguishes each section of the book. This pattern/configuration becomes an identifying mark throughout each section.
The book's jacket doubles as an exhibition poster. We're looking for ways that elements of the project may take on "double-duty" performing more than one function. In this case the jacket/poster extends the publicness of the exhibition, a lively participant in the city.