Client—cityLAB at the University of California, Los Angeles
Website programming—Richard Caceres
Competition identity, website design schema, and various competition collateral
WPA 2.0: Working Public Architecture was an open design competition organized by cityLAB, a think tank at UCLA's School of Architecture and Urban Design, that sought innovative, implementable proposals that place infrastructure at the heart of rebuilding our cities during this next era of metropolitan recovery.
This identity we developed takes conventional, recognizable, icons often found in urban environments and proposes a series of "mash-ups" that places these icons in unusual relationships, asking, "what if..." The competition website made extensive use of the project identity as a method of guiding the visitor through the content. The site outlines the normal logistics of an architectural ideas competition but also includes the organizer's particular take on the interaction of architecture and infrastructure, where each mutually informs the other.